Serial Entrepreneurs
that speak your language
Serial Entrepreneurs
that speak
your language
, we envision a world where innovation knows no bounds, and where groundbreaking ideas flourish on the global stage. We see ourselves as the catalysts of this global growth, pioneering uncharted territories with visionaries like you. Our passion lies in propelling development forward, creating an ecosystem that seamlessly bridges product leadership with operational excellence and customer intimacy.
Our Founders
Our story began in 2017 when co-founders Justin and Annemie embarked on a new mission to empower brands to achieve global stardom. "Oak" embodies strength and growth, reflecting Justin's South African roots where friends are affectionately called "Oaks."
"Mie" represents Annemie's namesake, forming the heart of our brand. Together, they bring a wealth of expertise in product development, distribution, brand building, and business strategy. Oak & Mie's journey is a testament to their dedication and unwavering support for the people we serve.
Fuelled by Values,
Driven by Purpose
With over two decades of experience collaborating with diverse brands, Oak & Mie is more than just a company; we're a vibrant community of forward-thinkers, brand navigators, and innovation enthusiasts. Our mission is to introduce bold and relevant ideas that resonate with intelligence and impact. We invite you to join us on this journey, where we'll stand as friends, companions, and collaborators, dedicated to building and realizing your global dream together.
Our journey to success is rooted in our core principles:
test, optimise, repeat.
INNOVATION
Embracing a "more than MIE" mindset to help others.
CONNECTIVITY
Value is only valuable if it's shared. Nothing grows in isolation.
GROWTH
If you're not growing, you're dying. So best to always be growing.
COMMUNITY
Walking together is where the joy truly lives.
CREATIVITY
Embrace freedom to explore new things.
CONSISTENCY
Pitch up and deliver.
Meet our team
Dedicated professionals driving our success
Justin Fourie
COO
Justin is a visionary entrepreneur known for challenging the status quo and transforming ideas into practical, innovative solutions. With over 25 years of experience founding and leading successful businesses, he specialises in business development and process improvement. Justin enjoys working with startups, helping them navigate their growth journeys with a focus on simplicity and success through giving.
Annemie Fourie
CEO
Annemie is the CEO of Oak & Mie, a change-maker with a passion for innovation and connecting brands through powerful storytelling. Her entrepreneurial journey spans South Africa, North America, and Europe, where she developed a keen ability to identify those “aha!” moments that drive meaningful change. Based in the Netherlands, Annemie leads Oak & Mie in helping global brands scale with purpose and create lasting impact.
Carli van der Merwe
Graphic Designer
Carli is a creative genius who brings Oak & Mie’s design vision to life with passion and precision. Specialising in design and illustration, she ensures every project meets the highest standards while continuously exploring emerging trends and techniques. A collaborative team player, Carli adds fresh, innovative creativity to every design project.
Carin Brink
Strategic Brand Manager
Carin is a strategic powerhouse who combines big-picture thinking with creative ideas and sharp business acumen. Known for her quick wit and ability to make things happen, she ensures every brand strategy is executed with passion and precision. With a unique blend of creativity, problem solving and business sense, Carin brings each brand vision to life in impactful and actionable ways.
Meet our team
Dedicated professionals driving our success
Justin Fourie
COO
Justin is a visionary entrepreneur known for challenging the status quo and transforming ideas into practical, innovative solutions. With over 25 years of experience founding and leading successful businesses, he specialises in business development and process improvement. Justin enjoys working with startups, helping them navigate their growth journeys with a focus on simplicity and success through giving.
Annemie Fourie
CEO
Annemie Fourie is the CEO of Oak & Mie, a change-maker with a passion for innovation and connecting brands through powerful storytelling. Her entrepreneurial journey spans South Africa, North America, and Europe, where she developed a keen ability to identify those “aha!” moments that drive meaningful change. Based in the Netherlands, Annemie leads Oak & Mie in helping global brands scale with purpose and create lasting impact.
Carli van der Merwe
Graphic Designer
Carli is a creative genius who brings Oak & Mie’s design vision to life with passion and precision. Specialising in design and illustration, she ensures every project meets the highest standards while continuously exploring emerging trends and techniques. A collaborative team player, Carli adds fresh, innovative creativity to every design project.
Carin Brink
Strategic Brand Manager
Carin is a strategic powerhouse who combines big-picture thinking with creative ideas and sharp business acumen. Known for her quick wit and ability to make things happen, she ensures every brand strategy is executed with passion and precision. With a unique blend of creativity, problem solving and business sense, Carin brings each brand vision to life in impactful and actionable ways.
